motorsport agency

On behalf of your company, we use motorsport to increase your brand’s emotional value. You profit from 30 years of experience in active motorsport plus a high-class business network.


  • Brand activation
  • Sales activation
  • Employee activation




Focus on the brand

Use your brand’s motorsport image for far-reaching communication.

Enthusiasm is the motor

Use motorsport’s emotions to activate sales personnel, clients and employees.

Experience pure sport

Use motorsport experiences for more customer loyalty and a motivated team.

tolimit Configurator


“tolimit is one of our long-term partners. They’ve been taking care of our brand activation and business development on the various motorsport platforms for 20 years. With concepts such as “DTM Business Lounge powered by Deutsche Post” or the “Deutsche Post Speed Academy”, they have always combined motorsport emotion with our brand strategy. Thanks to tolimit’s influence, we are still one of the leading brands in motorsport.”

Josef Stadtfeld

Vice President Deutsche Post DHL Group & Managing Director "S20"

„tolimit is one of our authorized and trustworthy partners for the German market. They’ve now been using their high-quality motorsport and business contacts for 5 years to generate sponsorship money for the MotoGP. They’re also the Deutsche Post DHL Group agency, our official logistics partner. They look after VIP client activation on the European market – Business created by experts.”

Ferran Juncar

Senior Director Global Sponsorship Dorna Sports (MotoGP)


We congratulate Project 1!

The driver trio of car # 57 secured third place in Fuji! Our partner team Project 1 has celebrated their first podium of the WEC season! After a great qualifying unfortunately Keating, Fraga, and Bleekemolen had to start from the back of the field - a...

DTM becomes even more international

With the arrival of the 2020 season there will be extensive changes to the DTM calendar: We’ll see more races, only one weekend in Hockenheim, and premieres in St. Petersburg, Anderstorp and Monza Next year the DTM will be bigger and more international. Increasing...

The Clothes make the Man – and Luke Sport dresses Project 1!

Team Project 1 is excited to welcome a new team clothing partner! During the FIA WEC race weekend in Silverstone, conversations with Luke Sport started. Founded back in 2001, this well-known brand for contemporary men's fashion has its own unique style, which fits in...

50 Years DHL

Motorsports logistics partner DHL celebrates its birthday - How a smart business idea led to a global brand! 50 years ago in San Francisco, the simple solution to a complicated process marked the beginning of a world-famous company, which is now part of the Deutsche...

Winter sport, Porsche-style?

tolimit Ice Adventure – the one-of-a-kind experience in the cold and race free time of the year. In the first months of 2020 when the most important racing series such as Formula 1, WEC, and MotoGP are still in the middle of their winter break, we’re here to take you on an adventure to Northern Finland.

tolimit Pitradio

Nowhere is good performance rewarded so quickly as in sport! This accuracy is used in the Leadership Academy. A “Fast Track” is offered to managers and young talents for the individual transfer and deepening of competences that are necessary for sustainable success in the company.

To achieve this goal, the German Institute for Strategy Development and Sales Optimization and the Motorsport Academy Fast Track Racing Center have combined their knowledge, gathered over many years, from corporate management and racing. The FTRC trains professional racing drivers, e.g. for the world’s most successful Porsche Cup Team Project1.

Press release

Passend zum Firmenjubiläum präsentiert sich „tolimit“ mit einer neuen Unternehmensausrichtung und setzt den Fokus auf die Kernkompetenz des Motorsports.

Lohne. Mit dem neuen Unternehmensauftritt betonen wir unsere Stellung als anerkannter Motorsportexperte und beweisen damit Mut zur Veränderung. Im Rahmen weiterer Spezialisierungen des Motorsportsektors werden die bisherigen Plattformen – wie Fußball und Volleyball – in weitere Geschäftszweige abgespalten.

Rudy van Buren – eSports motorsport communication

Rudy van Buren und tolimit planen für die kommende Saison eine Aktivierung der Zielgruppen “Motorsport” und “E-Sport”. Das Projekt “ON TRACK HERO” ist darauf ausgelegt mit Mclaren Test & Development Driver und dem Gewinner des Mclaren Wettbewerbes “World Fastest Gamer” Rudy van Buren zu beweisen, dass Gamer auch im klassischen Motorsport Performance zeigen können. Dabei steht neben dem sportlichem Erfolg die kommunikative Wirksamkeit für Partner und Marken im Vordergrund.