Rudy van Buren and tolimit are planning to activate the motorsport and eSports target groups for the coming season. The On Track Hero project with Rudy van Buren, McLaren Test & Development Driver and the winner of the McLaren World’s Fastest Gamer contest, is designed to prove that gamers can also deliver performance in conventional motorsport. In addition to sporting success, the focus of this project is also on effective communications for partners and brands. “Together with our network, we can have a media-effective impact on the gaming target group and also spread the word of conventional motorsport,” said tolimit founder Hans-Bernd Kamps.
More info – The concept