Creating maximum added value for partners and brands in motorsport with unique experience and expertise


Interaction with relevant target groups is an essential part of sponsoring activation. We place your brand in motor sports, jointly conceptualise an activation and guarantee a wide-ranging presence in the media through our agency and media network


Business is still done between people. That’s why personal relationships are extremely important in sales. Together with us you can create emotions and loyalty for your business development. In addition, you can use motor sports for sustainable internal communication and incentive events.


Experience the most extreme form of motorsport activation. Tailor-made event concepts provide the opportunity to combine a self-driving experience with business benefits. They intensify the relationship between customers and salespeople and emotionalize internal communication – where you want and whenever you want!

Worldwide motorsport

You’re looking for the extraordinary?

Then challenge us and let us use worldwide motorsport together. We’re geared to your wishes and goals. From sprint through to endurance races, from single-seaters to karting – we adapt to your needs and develop a tailored solution.

MotoGP & MotoE

Do you want the future of motor racing?

Experts consider MotoGP to be one of the most sustainable motorsport championships in the world. Are you interested in innovation and high-reach, tangible and thrilling motorsport? Then you should become a MotoGP partner. In addition, you can influence your company’s environmental activities by entering a partnership with the electric series MotoE.

We are MotoGP’s authorised partner in Germany, Austria and Switzerland and offer far-reaching and effective 360 degree activation.

Formula 1 & Formula E

Do you want the pinnacle of single-seater racing?

With Formula 1, you further B2B business developments and actively leverage the strong brand environment of the international series. With Formula E, you combine attributes such as sustainability and technical progress with your brand communication and leverage the urban, city race environment in the likes of New York, Hong Kong, Paris and Berlin.


Do you want legendary communication?

Carrying the spirit of the legendary 24 Hours of Le Mans out into the world is the mission of the World Endurance Championship and the European Le Mans Series. You can connect to millions of fans and at racetracks around the world and can consciously communicate with the world’s most reputable brands and manufacturers. The unique hydrogen category enables unique communication from 2020 onwards at the 24 Hours of Le Mans.

Endurance races

Do you want extremes?

Whether it’s the 24 of the Nürburgring around the legendary Nordschleife, the Daytona 24 Hours or the Bathurst 12 Hour – endurance races offer extremes. Not only in sport, but also in brand communication. These large-scale events ensure unforgettable on-site experiences and unique communication opportunities – around the clock.


Do you want to be closer to the action?

The Deutschen Tourenwagen Masters offer far-reaching communication and event occasions, above all in German, Austrian and Dutch markets. You’re close to the action and use the environment of famous manufacturers, who provide wheel-to-wheel touring car racing. In addition, you can extend your communication via the future DTM expansion to the Asian market.

Porsche one-make trophies

Do you want young talents?

You can connect to the most successful motorsport talent factory. Competition on equal footing at important international circuits provide the best possible opportunities for young talents. You travel around the world with the Porsche brand and use the series’ open attitude to create long-lasting, live activation.

Individual locations

Not interested in a standard solution?

Then you’re talking flexibility to the right people. We offer individual events, away from any kind of motorsport platform. You can use worldwide locations and racetracks, and design event formats to create an exclusive backdrop to your motorsport experience.


Business driving

With our business driving we set standards in emotional sales activation. The Business Driving combines exclusive motorsport training with a customer loyalty tool that creates lasting customer loyalty to your company.

RTL – Charity Marathon

Since 3 years we offer together with the foundation RTL – Wir helfen Kindern e.V. a motorsport activation of a special kind. The “fastest help in Germany” not only creates a communication with a wide reach but also helps needy children all over the world.

Deutsche Post Speed Academy

You are born to be a racing driver and trained by the Speed Academy!
Since 2004, we at tolimit have been ensuring the successful training of young talents in German motorsport. With success: Nico Hülkenberg, Timo Glock and René Rast, among others, laid the foundation for their successful career in our talent factory.e.

business lounge

This building represents the successful sales concept that redefines activation along the route. The in-house online tool ensures additional sustainability and makes work easier for your brand. The sales activation can be implemented internationally with different mobile and stationary variants.r.

Pit tours / Paddock tours

The latest developments in the sport and background stories will be presented to you accordingly. With various tours through the paddock and pits you will get to know the platform in detail. Of course we also introduce you to the heroes behind the wheel. So the chance for a selfie, autographs and a short entertainment is guaranteed.

MotoGP TT Assen

TT Assen is more than just a race – it is a clash of fans and drivers in the “Cathedral of Speed”. Where first place is more than just a victory, where motorcycle heroes have been celebrated since the very beginnings of MotoGP and where visitors feel part of this fan community for a week. The TT organisation has put this feeling of togetherness together in a movie.

You have 


Simply contact our experts in Lohne. They will be happy to help you with questions about our services or a specific event. You are also welcome to call us on +49 4442 80 30 0 You can also start the “pit radio” and chat with us. For this purpose use the symbol in the lower right corner.