Your brand on pole position

Brand placement services

Visibility for relevant target groups is an essential part of sponsoring activation. We place your brand in a motorsport environment, draw up an activation concept in collaboration with you and, together with our partner Dentsu Aegis Network, guarantee a far-reaching media presence.

Sales activation/Incentive

Transactions are still conducted by people. This is why personal relations in marketing are enormously important. Create emotions and loyalty for your business development together with us. In addition, you can use motorsport for sustainable internal communication and incentive events.

Motorsport experiences

Experience the most extreme form of motorsport activation. Tailor-made event concepts offer the opportunity of experiencing a self-drive and combining it with a business benefit. You intensify the relationship between client and sales personnel and can emotionalise the internal communication – where you wish and whenever you wish.

Our platforms

Worldwide motorsport

You’re looking for the extraordinary?

Then challenge us and let us use worldwide motorsport together. We’re geared to your wishes and goals. From sprint through to endurance races, from single-seaters to karting – we adapt to your needs and develop a tailored solution.

MotoGP & MotoE

Do you want the future of motor racing?

Experts consider MotoGP to be one of the most sustainable motorsport championships in the world. Are you interested in innovation and high-reach, tangible and thrilling motorsport? Then you should become a MotoGP partner. In addition, you can influence your company’s environmental activities by entering a partnership with the electric series MotoE.

We are MotoGP’s authorised partner in Germany, Austria and Switzerland and offer far-reaching and effective 360 degree activation.

Formula 1 & Formula E

Do you want the pinnacle of single-seater racing?

With Formula 1, you further B2B business developments and actively leverage the strong brand environment of the international series. With Formula E, you combine attributes such as sustainability and technical progress with your brand communication and leverage the urban, city race environment in the likes of New York, Hong Kong, Paris and Berlin.

FIA WEC & ELMS

Do you want legendary communication?

Carrying the spirit of the legendary 24 Hours of Le Mans out into the world is the mission of the World Endurance Championship and the European Le Mans Series. You can connect to millions of fans and at racetracks around the world and can consciously communicate with the world’s most reputable brands and manufacturers. The unique hydrogen category enables unique communication from 2020 onwards at the 24 Hours of Le Mans.

Endurance races

Do you want extremes?

Whether it’s the 24 of the Nürburgring around the legendary Nordschleife, the Daytona 24 Hours or the Bathurst 12 Hour – endurance races offer extremes. Not only in sport, but also in brand communication. These large-scale events ensure unforgettable on-site experiences and unique communication opportunities – around the clock.

DTM

Do you want to be closer to the action?

The Deutschen Tourenwagen Masters offer far-reaching communication and event occasions, above all in German, Austrian and Dutch markets. You’re close to the action and use the environment of famous manufacturers, who provide wheel-to-wheel touring car racing. In addition, you can extend your communication via the future DTM expansion to the Asian market.

Porsche one-make trophies

Do you want young talents?

You can connect to the most successful motorsport talent factory. Competition on equal footing at important international circuits provide the best possible opportunities for young talents. You travel around the world with the Porsche brand and use the series’ open attitude to create long-lasting, live activation.

Individual locations

Not interested in a standard solution?

Then you’re talking flexibility to the right people. We offer individual events, away from any kind of motorsport platform. You can use worldwide locations and racetracks, and design event formats to create an exclusive backdrop to your motorsport experience.

Brand placement

Your brand needs to be seen. That’s why we place your brand and product on various motorsport platforms and ensure long-lasting campaigns with emotional stories and sporting success. You also obtain access to Dentsu Aegis Network services and communicate with far-reaching campaigns.

Services overview

Platform consultation

Platform consultation

Consideration of your individual marketing and communication goals is vital for a successful sponsor and product placement. This is why we offer comprehensive advice and combine your brand with the platform or series that is best suited to achieving your targets.

Establishing a media concept

Establishing a media concept

When planning, we search for the right mix and appropriate selection of media and communication events. You can apply motorsport attributes to your brand and accelerate communication.

Emotionalising products

Emotionalising products

Motorsport offers speed, precision, technical perfection and much more besides. We combine these attributes with your product and create emotional advertising messages. Integration into motorsport daily life gives you access to communication events and allows you to stand out from your competitors. In other words, your product is in pole position!

Design and display

Design and display

Your brand gets the right appearance. We simplify the integration of a motorsport engagement into your marketing goals by creating innovative campaign concepts and storyboards. The focus is on conveying emotions.

Media training/ handling sponsors

Media training/ handling sponsors

Risk-free communication is, of course, a top priority. During media training, we check and train our partners in the handling of sponsors. You can rest assured that the world of motorsport is open for you – as flexible and tangible as never before.

Dentsu Aegis Network

Dentsu Aegis Network

You will become ‘preferred partner’ of the Dentsu Aegis agency network und have access to the world’s most efficient agencies. Professional marketing experts set up your campaigns to ensure that benefits are enhanced and costs reduced – whether online, in print or on TV.

“If you look back at the last 20 years, we have to say that tolimit’s work has given the Deutsche Post DHL Group a completely new dynamic image. That would have been unthinkable in the past, before we were privatised.”

Marketing and Sales Department, Deutsche Post DHL Group

Marketing and Sales Department

More than 10.000 events make us experts in live activation. We give your event its final motorsport polish – from exclusive employee activities to roadshows and through to product introduction – and our experts accompany it from planning to implementation.

Felix Schoeller Group

Sales Conference team event

Mentos

Product sampling – 24h Le Mans

Team presentation

Motorsport presentation at Porsche Werk Leipzig

Convatec

Product introduction German market

Felix Schoeller Group

Sales Conference team event

Mentos

Product sampling – 24h Le Mans

Team presentation

Motorsport presentation at Porsche Werk Leipzig

Convatec

Product introduction German market

Services overview

Event support

Event support

We bring motorsport to your clients and employees. By means of roadshows and events, you can combine your commitment with direct client communication. You will receive our event department’s full-service package, which assists you from the planning to follow-up and ensures effective event management.

The experience

The experience

Experiences and adventures are the engine of emotions, which is why we use sport for emotional events and client activities. Use the positively charged atmosphere and unique once-in-a-lifetime experience for your relationship with clients and/or internal communications. Our motorsport and event experts also offer you comprehensive care and support in this area.

Marketing utilization

Marketing utilization

We offer your marketing activation a premium environment with top-class brands and contact partners. We consolidate your business relations in a positive atmosphere and ensure unparalleled networking opportunities.

Business added value

Business added value

By connecting your brand with our high-quality sector and business network in a structured exchange and arranging a personal approach with unforgettable experiences, existing clients’ readiness to further business relations is increased. Market leader environment leads to an upgrade for your brand.

Employee motivation

Employee motivation

Motorsport is an excellent medium for improving internal processes, emotionalizing company work and increasing motivation. Here you can take advantage of our consultation and incentive measures, in order to integrate motorsport into your internal communication. You can strengthen identification with your firm and improve your handling of ups and downs. Unforgettable events help motivate your employees and also foster enthusiasm and lasting emotions.

“We at Felix Schoeller concentrate on “best performing papers” and the related “best performing team”. Together with tolimit, we decided in 2014 to use motorsport to increase internal motivation and put corporate events into practice. Firstly we integrated sport into our internal communication, which then turned employees into a team. Simple work stages became procedures for winners.”

Dr. Bernhard Klofat

Member of the Supervisory Board, Felix Schoeller Group

RTL - Chartiy marathon

 For the last three years, we have been offering a special motorsport activation together with the children’s foundation Stiftung RTL – Wir helfen Kindern e.V.  “Germany’s fastest aid” not only ensures far-reaching communication, it also helps needy children throughout the world.

million contacts during the live show

million contacts on the live stream

thousand euro minimum donation

Services overview

Help for needy children all over the world

Help for needy children all over the world

Help actively – the focal point of this campaign aren’t the marketing goals. The priority here are the children, who are to be supported and given opportunities and prospects for the future.

Donation presentation at the RTL – Charity Marathon

Donation presentation at the RTL – Charity Marathon

The donation sum is presented to the Stiftung RTL – Wir helfen Kindern e.V. during the 24-hour sponsorship marathon programme with Wolfram Kons. This guarantees your brand and its representative an appearance in the programme.

Brand placement

Brand placement

In addition to motorsport placement, you have access to the far-reaching RTL media group environment and the RTL sponsorship marathon, plus the tailor-made communication concept for effective communications placement.

Use of composite logo

Use of composite logo

Using the composite logo “Official partner of the RTL sponsorship marathon” for one year is included and can be integrated into your marketing strategy.

Brand appearance in the RTL media group

Brand appearance in the RTL media group

Motorsport communication within the “Germany’s fastest aid” framework is accompanied by the different RTL media channels and provides a continual presence in free-to-air TV (RTL, n-tv, etc.) and on various online platforms.

“tolimit has now been our trustworthy partner for three years. Together with the racing squad Project 1, they have created the unique “German’s fastest aid” concept. By means of motorsport business activation, they have presented over EUR 175,000 to Stiftung RTL – Wir helfen Kindern e.V. and have come to the aid of needy children all over the world. At the same time, tolimit and Project 1 provide a unique brand activation platform for partners and clients.”

Alfred Rhiem

Coordinator for donation partners and collaboration, Media group RTL Germany – Stiftung RTL – Wir helfen Kindern e.V.

Business Lounge

The building represents the successful sales concept that redefines activation on the track. The in-house online tool ensures additional sustainability and workload reduction for your brand. A sales activation is internationally possible with diverse mobile and stationary variations.

Services overview

Platform consultation

Platform consultation

When using the Business-Lounge concept you are intentionally aiming for a B2B goal, by taking your office to the race track and connecting to your clients in an emotional environment. We advise you on the usability of diverse platforms and promote an effective application.

Business added value

Business added value

The Business-Lounge concept offers your marketing department and your clients a unique opportunity to use the emotional atmosphere for intensive contact establishment. You also profit from the brand environment and synergy effects, which together we promote together.

Online - Tool

Online - Tool

Hour house-own online tool is integrated into the concept. This enables a 24/7 worldwide use and your company’s effort can be reduced to a minimum. The online tool makes a commitment carefree and trouble-free – from the KPI monitoring right up to the ticketing.

Compliance – Counseling

Compliance – Counseling

Our experts focus on your compliance and conceptualize various possibilities to design your event in a compliance-reviewed manner. In addition, you can expect a compliance- examined documentation of the marketing benefits.

Network access

Network access

By connecting your brand in a structured exchange with our high-quality sector and business network and arranging a personal approach with unforgettable experiences, existing clients’ readiness to further business relations is increased. The network usually moves on a decision-maker level, which raises effectivity for you.

Marketing utilization

Marketing utilization

We offer your marketing activation a premium environment with top-class brands and contact partners. We consolidate your business relations in a positive atmosphere and ensure unparalleled networking opportunities.

Platform access

Platform access

You receive access to the exclusive areas on the world’s racetracks. Your brand is placed in the paddock or one of the high-quality boxes and is where it’s all happening. Insider views of the teams and motorsport offer a fantastic highlight – you are in the midst of things and not just an onlooker!

Event support

Event support

We bring your brand to the race track. You will receive our event department’s full-service package, which accompanies you from the planning to the follow-up and ensures an effective management. Your brand is given an individual appearance on the platform and uncomplicated organization and invitation structures.

“tolimit is one of our authorized and trustworthy partners for the German market. They’ve now been using their high-quality motorsport and business contacts for 5 years to generate sponsorship money for the MotoGP. They’re also the deutsche Post DHL Group agency, our official logistics partner. They look after VIP client activation on the European market – business created by experts.”

Ferran Juncar

Senior Director Global Sponsorship , Dorna Sports (MotoGP)

“tolimit is one of our long-term partners. They’ve been taking care of our brand activation and business development on the various motorsport platforms for 20 years. With concepts such as “DTM Business Lounge powered by Deutsche Post” or the “Deutsche Post Speed Academy”, they have always combined motorsport emotions with our brand strategy. Thanks to tolimit’s influence, we are still one of the leading brands in motorsport.”

Josef Stadtfeld

Vice President Deutsche Post DHL Group, Managing Director “S20”

Business Driving

Our Business Driving sets standards in emotional marketing activation. It combines exclusive motorsport training with a client loyalty tool that boosts your client/company connection over a long period.

Services overview

New ideas

New ideas

Use our creative minds for new concepts and events that make a lasting impression. Business Driving offers a unique combination of fun behind the wheel and marketing benefits.

Marketing and sales strategy involvement

Marketing and sales strategy involvement

Business Driving can be combined with your marketing and sales business strategies. An event can become the icing on the cake for a sales rally. You can however, also activate different business areas in different spots in Europe and throughout the world.

Presentation and documentation

Presentation and documentation

Catch the moment and give it a lasting effect, that’s what documentation is about. You can reach every participant personally with individual photos and an image/sound event reminder, which makes attending the next event a must.

Event support

Event support

Our event experts provide a full-service package. We take care of it all – from booking the location, providing technical support for the vehicles, right up to the security equipment. Your event is our job!

Sales utilization

Sales utilization

Transactions are still conducted by people. Motorsport emotion enables you to use joint experiences to intensify your relationships. The event creates a framework for experiences, but also for meetings and confidential talks.

Individual date and location planning

Individual date and location planning

Business Driving offers high flexibility, which is why you can adjust it to fit your structures, when choosing individual locations and dates.

Compliance – Counseling

Compliance – Counseling

Our experts focus on your compliance and conceptualize various possibilities to design your event in a compliance-reviewed manner.

“20 years ago, I was looking for a concept to improve relations between my business and our clients, most of whom come from craft trades. Together with tolimit, we formed the “Grohe Profi Club”.  For the first time, the concept combined motorsport with important business aspects and was model for the Deutsche Post Business Club “forum gelb”. Nowadays, relationships play a more important role, than in the past. This is why tolimit’s concepts help improve a client relationship via the emotions of sport.”

Raimund Petersen

Former head of Marketing Grohe and former senior vice-president Deutsche Post Sales

Exclusive motorsport events

Our motorsport events enable a unique use of worldwide motorsport. You can integrate motorsport highlights into your event calendar or have fantastic events created.

Services overview

Access to exclusive areas

Access to exclusive areas

You can experience motorsport as never before. You are no longer an on-site fan, but a part of the team. You receive special accreditation rights, allowing you access to teams and racing cars and you get to see and feel the action on the track from all kinds of perspectives – “hands-on” motorsport is not just an empty phrase!

Pit tours/ paddock tours / meet and greets

Pit tours/ paddock tours / meet and greets

The latest sport developments and background stories are edited accordingly for you. Various tours through the paddock and pits enable you to get to know the platform and of course we introduce you to the heroes behind the wheel. Getting a selfie, an autograph or a quick chat is guaranteed.

Support from motorsport experts

Support from motorsport experts

We won’t leave you on your own. Every event is accompanied by an expert, whose network and know-how make it something special.

Event support

Event support

Our event experts provide a full-service package. We design it according to your budget and number of guests and offer high-degree flexibility.

Individualization

Individualization

On request, of course we also help with planning the event. Focus is on your personal wishes, which make the event an individual experience.

Do you have

any questions?

Contact our Lohne experts, who will be happy to answer any questions about our services or a specific event. You can also contact us by phone +49 4442 80 30 0 or start “Boxenfunk” and chat with us. Use the symbol in the lower right corner.