Motorsport is becoming more international and interconnected – How we approach this challenge and what role the US will play in it, you can read in the following article.


Creative ideas mixed with a high-quality motorsport and business network have always been critical factors in successful sponsorship activation. At tolimit, we focus on premium services that fuse products and brands, increase reach, and emotionally enroll customers and employees along the way. 

The goal? To use motorsports as a platform for business.

In order to do this, we continuously look beyond our own horizons in order to develop and improve. That’s why we show up to the top motorsport events around the world and speak with motorsport decision makers eye to eye.

Last weekend Hans-Bernd went to Atlanta. On the program for the weekend was the Motul Petit Le Mans, the final event of the IMSA Sportscar season 2019.

We took the opportunity to create new contacts and maintain the many existing relationships.

Hans-Bernd and our partners Kelly Moss Racing and MPT were able to celebrate the victory of Roman de Angelis in the Porsche GT3 Cup Challenge USA as well as discussing further joint projects. Furthermore, Hans-Bernd took a look at the different and interesting approach that the American promoters bring to the events.  What stood out: Creating a show for the fans.

We’re standing now at the forefront of general development towards the American market. With the discussions and possible plans to include a race at Hard Rock Stadium in Miami, the United States could be seeing a second Formula 1 race held in the 2021 season.

As we move towards the future, the motorsport experts at tolimit will strive to continue developing ever better products, and to offer professional and international service packages.