Tatiana Calderon – Successful activation on the Porsche Mobil 1 Supercup platform
Our partner team Project 1 competed in the final round of the Porsche Mobil 1 Supercup in Mexico with Escudería Telmex-Telcel driver Tatiana Calderón, bringing her strong partners Telcel, Claro Brasil, Infinitum and Huawei along for the ride.Before flying to Mexico...
20 years of BMW M Safety Cars in MotoGP
2018 marks the 20th season of BMW M as the "Official Car of MotoGP ™". Since the beginning of its partnership with MotoGP organizer Dorna Sports, BMW M has repeatedly brought innovative ideas to the collaboration - and with ever new technologies they continue...
ROMA Driving Experience
Loud engines, racing cars, and tons of fun - the perfect ingredients for an unforgettable event at the racetrack.Together with guests and employees of ROMA we visited the Belgian Circuit Jules Tacheny in Mettet on October 25-26, 2019 After all the participants...
Digital Sports & Entertainment – Innovation Festival of the Digital Sports Business
TikTok, Konami, new applications for teams and clubs, and digital fan connection: The latest ideas and innovations in the sports market were presented last week at the Congress “Digital Sports & Entertainment” in Berlin.
On the 5th of November 2019 we will visit the ‘Lohneum’ in Lohne and at the
i2b meet-up “Südoldenburger Unternehmer-DNA – Erblast or genetic material for the future?”. Entrepreneurs, researchers and politicians all agree: Southern Oldenburg is characterized by the many success stories of local entrepreneurs. By combining forces locally, the economy is not only competitive and primed for innovation, it also provides growth rates that are unprecedented in the Republic of Germany. What special entrepreneurial DNA is responsible for this success story, and is it still compatible with the rapidly changing developments of our times?
This and many other interesting questions on the subject will be discussed at this meet-up.
The show goes on – tolimit in Shanghai
The show goes on - tolimit in ShanghaiNovember 9th and 10th we will be in China for the third round of the FIA WEC to support our partner Project 1. The third race of the season will be held in Shanghai, a city boasting a population of more than 23 million people. In...
Le Mans 2020 – Let’s go!
Mission: Title DefenseIt's that time of the year again and ticket sales for one of the biggest motorsport events in the world have already started! Now is the time to secure a ticket for this unique event and be there to keep your fingers crossed for our partner Team...
Motorsport International – tolimit in America
Motorsport is becoming more international and interconnected - How we approach this challenge and what role the US will play in it, you can read in the following article. Creative ideas mixed with a high-quality motorsport and business network have always been...
Mercedes is writing history
Never before in the history of motorsport has a team managed what Mercedes achieved last weekend. The Mercedes-AMG Petronas Motorsport Team has achieved something more than the already monumental task of accompanying a driver safely to first place in the drivers'...
We congratulate Project 1!
The driver trio of car # 57 secured third place in Fuji!
Our partner team Project 1 has celebrated their first podium of the WEC season! After a great qualifying unfortunately Keating, Fraga, and Bleekemolen had to start from the back of the field – a non-performance-relevant part was criticized during the post qualifying tech inspection and the team was relegated last. Despite starting from 11th place, the drivers Keating, Fraga and Bleekemolen drove their way to the podium. And the sister car # 56 with the drivers Perfetti, Heinemeier-Hansson and Cairoli also drove to a good result, finishing the race in 7th place in the class.
A man who celebrates as hard as he drives: Marc Marquez World Champion MotoGP
In Thailand, Marc Marquez secured his eighth World Championship title and sixth in the MotoGP. After a big crash in Friday practice, he came back to win the race on Sunday and crowned himself world champion.
DTM becomes even more international
With the arrival of the 2020 season there will be extensive changes to the DTM calendar: We’ll see more races, only one weekend in Hockenheim, and premieres in St. Petersburg, Anderstorp and Monza
Next year the DTM will be bigger and more international. Increasing from nine events last year, there will be a total of ten weekends held in the 2020 season. The DTM looks back on the past and starts again in Zolder in the upcoming season
The Clothes make the Man – and Luke Sport dresses Project 1!
Team Project 1 is excited to welcome a new team clothing partner! During the FIA WEC race weekend in Silverstone, conversations with Luke Sport started. Founded back in 2001, this well-known brand for contemporary men’s fashion has its own unique style, which fits in perfectly with motorsport. Now tolimit is establishing communication to develop the new team uniform
50 years DHL
Motorsports logistics partner DHL celebrates its birthday – How a smart business idea led to a global brand!
50 years ago in San Francisco, the simple solution to a complicated process marked the beginning of a world-famous company, which is now part of the Deutsche Post DHL Group in Bonn. In 1969, the young entrepreneurs Adrian Dalsey, Larry Hillblom and Robert Lynn ensured that freight documents arrived before the ships in their ports of destination, making the handling of freight much faster and less complicated: As a result, express delivery was born. DHL has been a subsidiary of Deutsche Post DHL since 2002, the largest logistics group in the world with more than 350,000 employees in 220 countries.
Winter sport, Porsche-style?
tolimit Ice Adventure – the one-of-a-kind experience in the cold and race free time of the year. In the first months of 2020 when the most important racing series such as Formula 1, WEC, and MotoGP are still in the middle of their winter break, we’re here to take you on an adventure to Northern Finland.
Nowhere is good performance rewarded so quickly as in sport! This accuracy is used in the Leadership Academy. A “Fast Track” is offered to managers and young talents for the individual transfer and deepening of competences that are necessary for sustainable success in the company.
To achieve this goal, the German Institute for Strategy Development and Sales Optimization and the Motorsport Academy Fast Track Racing Center have combined their knowledge, gathered over many years, from corporate management and racing. The FTRC trains professional racing drivers, e.g. for the world’s most successful Porsche Cup Team Project1.
Passend zum Firmenjubiläum präsentiert sich „tolimit“ mit einer neuen Unternehmensausrichtung und setzt den Fokus auf die Kernkompetenz des Motorsports.
Lohne. Mit dem neuen Unternehmensauftritt betonen wir unsere Stellung als anerkannter Motorsportexperte und beweisen damit Mut zur Veränderung. Im Rahmen weiterer Spezialisierungen des Motorsportsektors werden die bisherigen Plattformen – wie Fußball und Volleyball – in weitere Geschäftszweige abgespalten.
Rudy van Buren – eSports motorsport communication
Rudy van Buren und tolimit planen für die kommende Saison eine Aktivierung der Zielgruppen “Motorsport” und “E-Sport”. Das Projekt “ON TRACK HERO” ist darauf ausgelegt mit Mclaren Test & Development Driver und dem Gewinner des Mclaren Wettbewerbes “World Fastest Gamer” Rudy van Buren zu beweisen, dass Gamer auch im klassischen Motorsport Performance zeigen können. Dabei steht neben dem sportlichem Erfolg die kommunikative Wirksamkeit für Partner und Marken im Vordergrund.