Tatiana Calderon – Successful activation on the Porsche Mobil 1 Supercup platform

Our partner team Project 1 competed in the final round of the Porsche Mobil 1 Supercup in Mexico with Escudería Telmex-Telcel driver Tatiana Calderón, bringing her strong partners Telcel, Claro Brasil, Infinitum and Huawei along for the ride.

Before flying to Mexico for the race, the Latin American racing driver prepared for her first appearance in the Porsche 911 GT3 Cup at the Fast Track Racing Center.  After intensive coaching in the simulator at our Motorsport Academy, she completed a successful test in Oschersleben.

 As part of this activation, we have accompanied Tatiana to offer media support in addition to the motorsports preparation, planning well in advance many aspects of her appearance for the Supercup final in Mexico.

 We were thus able to ensure that Tatiana was well prepared for her debut in the Porsche 911 GT3 Cup and to utilize the media opportunity as well – and the complete package offer for tatiana and her guests and sponsors was also present after the weekend as well.